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Role Players 2024

Vineeta Pathak

Marketing Specialist Consultant

Having elevated the performance and profitability of organizations in the sector via a synergistic alignment of innovative marketing and promotion strategies, I have proven ability and specialized knowledge across 15 + years of New Digital Media, Partnership and alliances, Trade Marketing, PR and communication, TV/Print/Radio advertising, Digital Media Marketing, Branded Content & Brand Solutions.
In my most recent role as a founding member and Head of Marketing and partnership at Chingari App (Tech4Billion Media Pvt Ltd ), have been involved in transforming the look and User Experience Strategies, Brand Development, Consumer Insights and Digital Engagement, Market Research, and Business Sense Integration. Being a major part of managing investor profiles and closing investment deals. Successfully led the team of brand alliance / digital marketing/influencer marketing, and content acquisition.
AVP - Creative Services at Prime Focus Technologies Media Pvt Ltd, I was handling the channel launch for Tata Sky (Tata Sky Shoppe). Managing the Content Production, Partnerships, and Marketing for the channel.
Before this, I held positions of Strategic Marketing consultant to the Maharashtra Government and head Marketing Consultant to BBC Global World News.
Key project management at Trigger Happy Productions crafting marketing strategies, managing budget, setting team goals, designing branding strategies for clients, and coordinating sales and marketing efforts, following established stints with media powerhouses like Multiscreen Media Pvt Ltd (Sony Television) and Times Global Broadcast Limited.
A robust network of highly respected professionals is my key strength - encompassing studios, producers, content developers, agencies and brands. I am a creative and strategic professional with strong analytical capabilities and financial understanding.