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Role Players 2024

Vandan Tripathi

Sr. Brand Manager (Digital)

Vandan is multifaceted and result oriented digital marketing expert with a decade of experience in leading digital strategies across various sectors ranging from Pharmaceuticals, to Medical Devices to IT to Telemedicine and Food & Beverages. Her core forte lies into healthcare marketing where she has led the strategies to establish the digital presence of the brand, increase customer engagement and drive sales through various digital channels for India and international markets like Europe, Latin America, South Africa etc. She has also extensively worked in therapy shaping initiatives that has helped organizations to grow by creating an impact in the consumer’s lives.

She is a data driven professional with experience in social media marketing, search engine optimization/marketing, influencer marketing, e-comm marketing, content marketing etc.

Vandan is currently associated with Cipla as a Sr Brand Manager, where she is a part of strategy team, leading digital strategy for the Acute Cluster. She is helping prescription brands meet their business objective by educating & engaging customers and digitalizing processes. Some patient centric campaigns and digital projects led by her have won multiple recognition within industry.