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Role Players 2024

Sarina Menezes

Head and Vice President - Brand Marketing & Corporate Communication
Oberoi Realty

Sarina Menezes is a seasoned Brand Marketer, who is committed to transformative creative marketing strategies that catapult companies to new heights of image, financial success, and market dominance. With over a three-decade track record of marketing excellence, she demonstrates her leadership by mobilizing high performance teams and uniting brand building alongside demand generation. With a penchant for building brands, storytelling and creating memorable customer experiences, Sarina has furnished a reputation for building strong, skilled and talented teams that are effective in achieving business objectives.
Sarina has worked and excelled at prestigious luxury brands such as ITC, Oberoi Hotels, Taj Hotels, and Knight Frank. As a brand custodian, she has developed The Club Mumbai as India’s first exclusive private membership club right from inception.
Sarina forayed into prime real estate at Knight Frank which extended her the opportunity to market iconic brand residences like The Aman New York, Waldorf Astoria New York, OWO Raffles London, The Royal Atlantis Dubai and Palms Jumeriah; and position Knight Frank as a preferred International Property Consultancy in India.
Sarina completed her bachelor’s in hospitality from Manipal University and holds an MBA with a specialization in Marketing. Her twin duties as an Adjunct Faculty member and Board of Studies member at MAHE (previously Manipal University) demonstrate her persistent commitment to fostering knowledge in Marketing, Leadership, and Customer Excellence.