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Role Players 2024

Sandeep Budhiraja

Managing Director

Sandeep is naturally inclined to be curious, inquisitive, investigative and keen to learn. He has spent more than two decades in research and planning. He has extensive exposure to Food and Drink & has worked across number of brands, international as well as local.
He is currently leading a team of promoters who have gotten seed funding for a startup in food and beverage services and currently pitching for Level 1 funding so as to be ready to launch in the market in the third quarter of 2024.
Before this, he was heading MMR Research Worldwide Office in India. He helped setup and developed the MMR offerings for the Indian market & later took those offerings to new clients in rest of the Asia Pacific. He also helped MMR expand its offerings into ‘outsourced product development’ for clients in Asia Pacific.
In his spare time, Sandeep is an avid reader and a fan of Manchester United & Indian Cricket Team.