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Role Players 2024

Keynote Speaker
Preeti Vyas Giannetti

Vyas Giannetti Creative

Preeti Vyas is a design thinker, an entrepreneur, designer, artist, writer, seeker and a creative soul at large.

She has evolved a methodology called Designomics as she passionately believes that Design is a management tool and that every business can profit from Design.

She has steered VGC over the last two decades, to a top position in India, as an independent Design and Communication Consultancy with offices in Mumbai and Bengaluru. Since graduating from the National Institute of Design, Preeti has created some of India’s most Iconic brand stories and is counted amongst the most influential women in India in the field of Design and Communication.

Perhaps more to the point, what characterises Preeti’s oeuvre; either as the Creative director of some marquee advertising agencies or as Founder of VGC, is her penchant of breaking everything down to its fundamental truth. From making economic sense with Design as a management tool, to aiding business and marketing strategy, Preeti has infused it all with the essence of intelligent design thinking and creativity.

Preeti has been invited to be on the jury for the Cannes Festival twice, the New York Festivals, D&AD London awards, to name a few. She has also represented India, showcasing Indian Creativity in Advertising by Semana Internacionale Da Criacao Publicitaria in Sao Paulo, Brazil.

As a thought leader, she has curated a programme called Designomics for Bloomberg and has been on the advisory councils of ISDI Parsons School of Design, MIT School of Design, member of the India Design Council and the governing council of NID, Amravati. She also serves on the board of Century Textiles, Aditya Birla Fashion and Retail Limited, Birla Estates Pvt Ltd and TCNS Clothing Co. Ltd as an Independent Director.