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Role Players 2024

Preeti Nayyar

Senior Vice President – Brand Partnerships, India & South Asia
Universal Music Group

Preeti Nayyar is a 24 year veteran in the Media, Music & Entertainment industry in the region . A proud Harvard alumnus, Nayyar has spent the greater part of her career setting up & running Non Traditional revenue verticals at some of India’s top glocal media brands like The Walt Disney Company, Fox Star Studios, India Today Group, Radio Mirchi & now Universal Music Group for the last 7 years. As head of the “music & brands” business at UMG, her main passion is to be able to tell some of the most relevant brand stories, of all time through music & its multiple allied businesses. Nayyar has worked with all the top brands across the region, lending greatly to their overall marketability & sales

Nayyar truly believes she resides in the core of the brand world & its values and it gives her the power to bring their stories to life, in newer & more innovative ways than ever before. Innovation, Passion, a deep love for music & meaningful relationships with artists sets her apart from her contemporaries & makes her one of the most relevant “Music & Brands professionals” of all time. A highly awarded professional, Nayyar has regularly featured in Marketing & Brand Professional’s lists as a leading digital marketer.