Role Players 2024

Nitika is a highly energetic and passionate marketing leader with over 20 years of strong experience in Digital marketing, Brand and driving Demand Gen programs in IT, Education and Banking sectors spanning India, Singapore and Malaysia. Nitika has been instrumental in driving high performing B2B product and channel marketing teams across digital, events, tele and partner in the IT sector. With practical and proficient expertise in strategizing demand gen inbound and outbound marketing programs, she has driven strategic go to market initiatives and leveraged new-age channels for reaching the target audience. She is known for driving marketing with purpose through thought leadership programs that drive customer advocacy and brand recall.
In her current role, she heads marketing for India subcontinent for Dassault Systemes where she leads industry and channel marketing teams. Previously she was heading midmarket, brand and channel marketing team for SAP in India. Prior to SAP, Nitika has led program management office at Oracle and headed marketing for an Education start-up.

She has won several awards for her performance as a leader and marketer over the years. She is an avid reader with her favorite book being ‘Not without my daughter’ and ‘Wings of Eagle’ in the nonfiction space. She runs, plays badminton and table tennis for fun and to stay fit.