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Role Players 2024

Nidhi Raj

Head of Strategic & Partner Marketing
Tata Tele Business Services

Nidhi Raj is an adept marketing professional currently holding the position of Head of Strategic & Partner Marketing at Tata Tele Business Services. She is responsible for creating and accelerating the strategic marketing initiatives, channel marketing and brand recognition across the company’s connectivity and digital solutions portfolio.
A Creative Strategist, Nidhi has orchestrated holistic marketing functions at Tech Data and Tata Teleservices. With her entrepreneurial mindset, she has been associated with multiple start-ups creating their business driven, customer-centric marketing functions. Her expertise lies in digital transformation, data-driven decision-making, content marketing, customer-centric approaches, and demand generation. She has demonstrated significant accomplishments in her roles, particularly in partner marketing, digital transformation for customer experience and demand generation, and strategic marketing.
Nidhi has an impressive academic background, including a Global EMBA from the Indian School of Business (ISB Hyderabad) and a Strategic Management Program from XLRI Jamshedpur.
Enterprise IT world has consistently ranked her among the 100 most influential and admired Marketing Minds of India. Nidhi has also been honored as the Women of the Channel in the year 2020 and 100 Global significant women in Native Advertising.