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Role Players 2024

Kanika Mohan Saxena

VP Digital ( Partnerships, Product, Go to Market Strategies and Analytics) for entertainment apps

With an illustrious career spanning over two decades in the telecommunications, entertainment, and media sectors, Kanika has been a driving force in crafting products tailored for the digital-first economy.
Her expertise lies in creating profitable businesses by understanding and meeting consumer needs. Kanika has been instrumental in shaping the experiences of over 700 million internet users and 1125 million mobile subscribers, adeptly adapting to the ever-evolving media and telecom landscapes. Her deep understanding of media trends, technology, and consumer behavior has earned her acclaim as a visionary leader in establishing digital and mobile-first enterprises.
Throughout her career, she has effectively led large teams across various roles, contributing to the growth and success of renowned media and telecom brands such as Vodafone Idea, Fox Star Studios, Walt Disney, Sony, Zee TV, Balaji Motion Pictures, and WPP Communications.
Currently, she is at the forefront of Vi's strategic transition towards transforming audio and video streaming apps into subscription-based applications, overseeing the Digital Product and Partnership business for consumer apps.
Beyond her professional achievements, Kanika holds the distinction of being India's Second Female Master Scuba Diver Trainer in seven specialties, actively training divers nationwide and advocating for ocean protection. As a cancer survivor, she remains dedicated to continuous learning and unlearning, integrating "GUT" - Gumption into her life's work in building successful brands.