Role Players 2024
Braj Kishore
Co-Founder and Director
ASB Communications Private Limited
Braj Kishore is a marketing and communications thought leader. After delivering award winning communication for over 25 years at leading corporates, he is now offering his aggregated insight through his consulting firm ASB Communications.
During his distinguished corporate career, Braj has championed communication with equal finesse in both B2B and B2C industries like Life Insurance, Retail Finance, Healthcare, Infrastructure, Equipment Finance and Home Loans. He has had the unique privilege of working with diverse functionalities of Branding and Communication and has left a mark in every role of his.
As Head of Brand and Communication at SBI Life Insurance, he gave a new dimension to the brand and all the ads developed by him were honoured at top industry fora. He crafted campaigns like ‘Are you a Great Dad?’ and created a relevant campaign tagline ‘Zindagi Haske Bitayenge’. Viral film made by him ‘Papa Hain Na’ went on to become a sensation, and SBI Life has continued to celebrate Father’s Day with Papa Hain Na as a theme ever since.
He has also distinguished himself managing exemplary communication including crisis management at Reliance.
Braj is an MBA from the Melbourne Business School, Australia and an alumnus of the Indian Institute of Mass Communication, New Delhi.
An exceptional testimony to the great value that Braj’s marketing communications consulting firm ASB Communications adds to their esteemed clients is the marquee logos like Panasonic, Udaan, Aditya Birla Mutual Fund, Reliance Life Insurance, just to name a few, have entrusted them with their perception enhancement.
During his distinguished corporate career, Braj has championed communication with equal finesse in both B2B and B2C industries like Life Insurance, Retail Finance, Healthcare, Infrastructure, Equipment Finance and Home Loans. He has had the unique privilege of working with diverse functionalities of Branding and Communication and has left a mark in every role of his.
As Head of Brand and Communication at SBI Life Insurance, he gave a new dimension to the brand and all the ads developed by him were honoured at top industry fora. He crafted campaigns like ‘Are you a Great Dad?’ and created a relevant campaign tagline ‘Zindagi Haske Bitayenge’. Viral film made by him ‘Papa Hain Na’ went on to become a sensation, and SBI Life has continued to celebrate Father’s Day with Papa Hain Na as a theme ever since.
He has also distinguished himself managing exemplary communication including crisis management at Reliance.
Braj is an MBA from the Melbourne Business School, Australia and an alumnus of the Indian Institute of Mass Communication, New Delhi.
An exceptional testimony to the great value that Braj’s marketing communications consulting firm ASB Communications adds to their esteemed clients is the marquee logos like Panasonic, Udaan, Aditya Birla Mutual Fund, Reliance Life Insurance, just to name a few, have entrusted them with their perception enhancement.