Role Players 2024

Aradhana leads the marketing for Tech Mahindra Business Process Services that comprises of various aspects of Digital Marketing, Account Based Marketing, Analyst Relations and collaboration of Inside Sales, Business Intelligence and social media to build the brand and create a solid pipeline every quarter. She is looking to build Next Gen Marketing that will be driven by data, analytics, AI and automation to contribute to the organization and create various marketing channels for specific targeting and driven outcomes. Aradhana has over 20 years of experience in online and digital marketing, sales enablement and program management with a proven track record of delivering cutting-edge campaigns and innovative marketing strategies that accelerate growth, increase demand and maximize ROI for global organizations like Wipro and Dell. She has a Master's degree in Business Management from ITM and a bachelors' degree in commerce.