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Role Players 2024

Anupam Dasgupta

Founder & CEO

Anupam is an analytical, innovative, and results-focused marketing and strategy leader with a track record of enabling exponential growth for digital businesses. He has two decades of experience across India, USA, UK, Singapore, Germany, Malaysia, and Sri Lanka.

Anupam has scaled software start-ups and SMEs during the past decade through pivotal roles in marketing, strategy, and sales. His specialty is defining practical go-to-market (GTM) plans that drive the achievement of business goals. He has also been at the helm of executing such GTM strategies. Anupam has worked extensively on SaaS marketing.

Anupam has served as a member of the Editorial Board for Airport Focus, a UK-based airport industry magazine. He has been featured as a speaker at various forums in the USA, Europe, and India. He has written articles for The Economic Times, ACI, Airport Focus, and others. He has authored a couple of fiction novels for which he has been featured in The Times of India, The Hindu, New Indian Express, and Deccan Chronicle. Anupam was recognized as "Most Influential Martech Leader" at the World Marketing Congress in 2017, 2018, 2019, and 2022.

Anupam is the founder and CEO of StratAnalyze, a marketing and strategy consulting firm. Anupam is an MBA from IIM Indore and an engineering graduate from Jadavpur University.