Role Players 2024

Ashish Karnad is a media insight professional with nearly 25 years of media research experience. His key expertise lies in Media and ROI measurement. Some of his key achievements have been launching India’s first Meter based TV measurement system (TAM), and then extending the same to Sri Lanka and Bangladesh, launching and managing TGI in India and Sri Lanka, launching the first Radio Audience Measurement (RAM) system in India, launching and managing India’s first Return Path Data services from DTH boxes. Besides the above, he has consulted clients on the Return of Investments in Multimedia campaigns with a focus on Digital ROI.