Role Players 2025
Shankar B.
Chief Executive Officer
Fourth Dimension Media Solutions Private Limited
Spent close to 30 years in Media its been a exciting roller coaster ride!
When i look back feel so happy to have covered all facets of media viz. Print, Television, Radio, Digital & Expl Marketing.
Started at Getit Yellow Pages in 93 launched the Hyd Directory and then moved to be a part of Capital Market Magazine in Hyderabad & Chennai did loads of features in AP, Kar,TN & Ker was awarded twice for 'Outstanding Performer'.
Moved to Bombay in 1996 with the New Indian Express as Asst.Bus Mgr.
Journey with TV started in 1998 with Raj TV was promoted to Head National Sales within a year this was the best part of my career got an opportunity to launch 2 channels in my career spanning 5 years here, revenue increased by more than 200 % in the first 2 yrs and later launched the Telugu Channel in 2003 followed by many other large format events which include felicitating the Legend KB in followed by Lyricist Vaali.
Turner Int in 03- 05 as Dir-W resp for Rev for CN, Pogo, ZMGM, ZEnglish &CNN apart from Cartoonnetworkindia.com
06 is when the Radio boom started and was hired as VP-Sal & BD for Hello FM ( a part of Thanthi Grp ) successfully launched all the 7 stations in TN used to head sales & marketing.
2008 NW 18 happened, was offered the National Sales Head role for E18 to take care of all verticals of sponsorships & activations across regions, built in new brands for Independence Rock ( 3 seasons ), Nalli(memorable pitch) was a part of 'Tull Anoushka Shankar Series in 08 ' first time ever :-)
Ignitee Dig happened in '09 Natnl Biz Dir was promoted to COO in 4 mths did the Ignition tie up with ITM and then the Maruti-Suzuki partnership happened with Ignitee Digital.
Since 2011 till date have been the CEO for one of India's largest Media outsourcing Company Fourth Dimension-representing the No.1 News Channel of TN - Puthiyathalaimurai, GEC - Puthuyugham,V6 News (Telugu News Channel ), Chennai Live 104.8 FM ( English Radio Station ) and Cable Aggregators - Infinite Media.
When i look back feel so happy to have covered all facets of media viz. Print, Television, Radio, Digital & Expl Marketing.
Started at Getit Yellow Pages in 93 launched the Hyd Directory and then moved to be a part of Capital Market Magazine in Hyderabad & Chennai did loads of features in AP, Kar,TN & Ker was awarded twice for 'Outstanding Performer'.
Moved to Bombay in 1996 with the New Indian Express as Asst.Bus Mgr.
Journey with TV started in 1998 with Raj TV was promoted to Head National Sales within a year this was the best part of my career got an opportunity to launch 2 channels in my career spanning 5 years here, revenue increased by more than 200 % in the first 2 yrs and later launched the Telugu Channel in 2003 followed by many other large format events which include felicitating the Legend KB in followed by Lyricist Vaali.
Turner Int in 03- 05 as Dir-W resp for Rev for CN, Pogo, ZMGM, ZEnglish &CNN apart from Cartoonnetworkindia.com
06 is when the Radio boom started and was hired as VP-Sal & BD for Hello FM ( a part of Thanthi Grp ) successfully launched all the 7 stations in TN used to head sales & marketing.
2008 NW 18 happened, was offered the National Sales Head role for E18 to take care of all verticals of sponsorships & activations across regions, built in new brands for Independence Rock ( 3 seasons ), Nalli(memorable pitch) was a part of 'Tull Anoushka Shankar Series in 08 ' first time ever :-)
Ignitee Dig happened in '09 Natnl Biz Dir was promoted to COO in 4 mths did the Ignition tie up with ITM and then the Maruti-Suzuki partnership happened with Ignitee Digital.
Since 2011 till date have been the CEO for one of India's largest Media outsourcing Company Fourth Dimension-representing the No.1 News Channel of TN - Puthiyathalaimurai, GEC - Puthuyugham,V6 News (Telugu News Channel ), Chennai Live 104.8 FM ( English Radio Station ) and Cable Aggregators - Infinite Media.