Talk to us?

Role Players 2025


Manimala Hazarika

Fractional CMO | Brand and Marketing Consultant

A veteran in the field of brand and marketing with over 25 years of rich experience across diverse industries like Consumer Goods, Media, Education, e-commerce and HealthTech. She has led and grown the iconic brands Fevicol and Times of India (Newspaper in Education) to new heights.

She also dabbled into entrepreneurship for almost 6 years, during which she successfully launched and managed her entrepreneurial venture, Mums 'n' Babies, a direct-to-consumer brand specialising in maternity and baby care, which eventually evolved into a health-tech platform for the niche.

As the CMO of The Advertising Standards Council of India (ASCI), she successfully elevated ASCI's brand identity and positioned it as a thought leader in self-regulation and responsible advertising.

Currently, she engages with growth-stage start-ups and mid-size organisations as a fractional CMO and a Strategic Marketing and Business Consultant to facilitate growth and scaling.

Recognitions:
She has been conferred the ‘Indian Women Excellence Leadership Award 2017’ by the International BRICS Forum & MSME, Govt. of India
She was featured by the Outlook Business magazine as a Women of Worth in 2019
She was awarded as one of the Most Admired Marketing Leaders 2023 by the World Marketing Congress